Image : http://www.flickr.com
Marketing mix is one part of your marketing plan. It defines the product, place, price and advertising. The mix of promotion of products or destinations increases brand awareness, communicate the unique value proposition of the product and the acceptance of your products. Main purpose and focus of promotional mix is to achieve the desired result: the sale of the product. There are more than seven joint promotion mix tactics and while most companies do not all usethese tactics to promote and sell their products, which use a mix of these tactics.
The Top 4 Promotion Mix Tactics:
Sales staff is one of the most commonly used tactics of promotion. Most companies will take people to do to complete the sale: sales representatives, account managers, inside of representatives, dealers, representatives or telemarketing. Face-to-face selling is one of the most common ways to sell, althoughSales on the phone, and, more recently, sales via e-mail will be used, always good. These are not necessarily as effective, but are cost-effective sales tactic.
Advertising is another common tactic of promotion. Advertising focuses on brand awareness and identity, for the product alone. Advertising can be a costly tactic that can invest only large companies, especially in television, the cost can be anywhere from $ 100,000 to over $ 1 million for a national circulationin prime time (for a spot of 30 seconds!). These costs are also commercially from the cost of production. Advertising in trade magazines or consumer is less expensive and usually can deal with your ad on a particular sector or region. Other advertising may be car or bus "strip" of events (eg sports, music, art), and billboards. Internet is always a popular place to advertise, and on a relative, is accessible.
In the retail marketPromotion of consumers is very common. Buy One, Get One Free. Coupons for discounted or free product. Try for free packages. Discounts or refunds. Contests that give money back, prices, or products. The commitment by the distributors, the consumer is encouraging that this type designed to promote, can be measured with great precision. Coupons, contests and packaging can be coded to report withdrawals and sales have increased and / or decreases in the promotion of consumer reported. BesidesPackaging of new products as an attempt by a mature or a product in decline, can often offer the opportunity to up-sell and extend the reduction of the life cycle of the product.
Public relations (PR) is another common tactic of promotion. Public relations includes writing and distributing press releases (the local newspaper, national newspapers, online sites PR, radio and television, magazines and much more). The key to effective PR is to identify and understand your audiencePublic, the central message or messages you want to give credibility to the organization and the realization that the PR is not a tactic, but a turnover identity (whether corporate, brand or product names), the building tactics.
The most effective promotional program is a rule that a variety of tactics and techniques used. It 'important to the effectiveness of the exercise program for you so far, and the advertising program to increase the effectiveness and) the result (turnover.